Organic search engine optimization is a huge set of rules or techniques that have been tested to help webmasters and Internet marketers improve their rankings in the major search engines. These principles are not simple by any means and are constantly changing.
Why are they constantly changing?
Well, in an effort to eliminate spammers and provide the best potential results and experience to users, search engines such as Google are constantly altering their algorithms. In the rest of this article, the three basic concepts of this idea with be explained.
1. Choosing Keywords
The keywords that you consider should be relevant and integrated in your domain name. Specific matches are the best way to go for getting ranked highly for a single keyword. So lets say that you have just found a keyword that gets around 5,400 organic searches a month in Google and has little competing pages. You will want to try to register that exact keyword for a.com domain name. If you cannot do so, then try a.net. Once you have your domain name, you will then want to develop some quality content with your keyword somewhere in the post title. Try to use your keyword no more than once for each hundred words that you write.
2. Building Links
Besides building many pages of unique content, the next and most integral step in this process involves building links. That is creating links to your site from other related websites. The major search engines value links that are from related sites a good deal more than from unrelated ones. So, one of the best ways to start building organic, related links is done through submitting quality articles to some of the popular directories. Some of the most highly regarded article directories are ezine and go articles.
After writing the content for your articles, you can then leave a link in the author resource box. This is only one of the most basic ways to build premium links. Others include getting strong sites to link to yours as well. Bear in mind to vary your anchor texts as well. If your keyword is “cordless mics” and you use cordless mics as your anchor text 100% of the time, then you are likely to get labeled as spam and smacked by Google. When this occurs, you will not rank well for anything. Try to spread your anchor text around on a 25% basis. That is, never use the same anchor more than 25% of the time.
3. Link Nets
After building links to your site, you are on your way to success with your organic seo strategy. However, there is still one simple step that you should consider. More than likely the links that you have built have a really low page rank. In order to increase your sites strength, you will need to build links to the links pointing at your site as well. This method is commonly referenced to as link netting.
The art of making web pages which will rank high in search engine returns is called Search Engine Optimization or SEO. By optimizing certain elements or sections in the HTML code of each page, SEO can be achieved. The search engines specifically read these sections. The level of optimization can help figure out the amount free referral traffic.
A web page can be optimized using several opinions and techniques. Much of the optimization depends upon the content of the site, its type, competition and its objective if it is relevant. The key-phrases and keywords that describe websites content are the fields on which optimization heavily depends upon.
If someone is a website owner then there are some techniques that can be used by him/her in order to improve search engine ranking. The ranking can be increased significantly if the right keywords are used and the content is of good quality. Exchanging links with other webmasters is the third technique that can be used.
Publishing well written content on the website is the first strategy that can be used to enhance search engine ranking. The market that you want to catch the attention of to your website should be considered first. Another thing that you can do is to publish unique content. And if the content on your site is comparable to another site then your search engine ranking may fail.
Choosing appropriate keywords is another strategy that can be followed in order to enhance your search engine rankings. There are number of websites available that can supply a list of keywords and the popularity related to it. You can start with the most popular ones when you are working on your content. This is considered to be a good choice.
But one thing should be kept in mind while selecting the popular keywords that there are other websites that are using the same words. This will be competition for your website. It will be hard to improve the search engine ranking if there are a higher number of websites using that same keyword. You should framework your content around more popular words but using long-tail keywords.
There are many words contained in long-tail keywords. The words for long-tail keywords should be chosen in such a way that they reflect all kinds of search terms that web surfers may use when they are attempting to find information. This is suggested because there is less competition among websites for long-tail keywords. So, the search engine optimization can be improved if these terms are included in the content of the website. It is regarded as a bonus if you are selling a service or a product, as the people who land on your website with the help of long-tail keywords are more prone to buy than those who use single keywords. These people already know what they want to buy.
The search engine ranking can also be enhanced by exchanging links with other websites. This method is very efficient when you are able to link your website to a site which have a higher ranking than your site. When someone searches over the internet then they may land on your website pages while surfing through the main ones. This method may enhance your search engine ranking if it is connected to high ranking website.
The first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands it may be a market worth pursuing.
You can extend out the research you get from the search results by using the diferrent extension web browser. This places many marketing data points right in the search results, and thus lets you see things like:
site age
Google PageRank
inbound link count
if any governmental or educational sites link at their site
if they are listed in major directories
if bloggers link at their sites
2. Keyword Research
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don’t be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a some keywprd research tool such as Google Adword to test the potential size of a market.
3. Site Structure
Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on
market value
logical breaks in market segmentation
importance of ranking in building credibility / improving conversion rates
You may want to use an Excel spreadsheet or some other program to help you visualize your site structure. This mini-screenshot from an Excel spreadsheet shows example data for how you might align keywords for a section of a site focused on home based businesses, start ups, and franchise opportunities.
Make sure
your most important categories or pages are linked to sitewide
you link to every page on your site from at least one other page on your site
you use consistant anchor text in your navigation
you link to other content pages (and expeically to action items) from within the content area of your website
If you are uncertain how deep to make a portion of the site start by creating a few high quality pages on the topic. Based on market feedback create more pages in the sections that are most valuable to your business.
4. On Page Optimization
It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy.
Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text.
If possible create hand crafted meta description tags which compliment the page title by reinforcing your offer. If the relevant keywords for a page have multiple formats it may make sense to help focus the meta description on versions you did not use in the page title.
As far as page content goes, make sure you write for humans , and use heading tags to help break up the content into logical sections which will improve the scanability and help structure the document. When possible, make sure your page content uses descriptive modifiers as well.
Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.
5. Link Building
Search engines view links at votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your community and give away valuable unique content that people talk about and share with others.
Link building tips
try to link to your most relevant page when getting links (don’t point all the links at your home page)
Brand related search queries tend to be some of the most targeted, best converting, and most valuable keywords. As you gain mindshare people will be more likely to search for your brand or keywords related to your brand. A high volume of brand related search traffic may also be seen as a sign of quality by major search engines.
If you build a strong brand when people search for more information about your brand and other websites have good things to say about your brand, these interactions help reinforcing your brand image and improving your lead quality and conversion rates.
Things like advertising and community activity are easy ways to help improve your brand exposure, but obviously branding is a lot more complicated than that.
7. Viral Marketing
Link building is probably the single hardest and most time consuming part of an effective SEO campaign, largely because it requires influencing other people. But links are nothing but a remark or citation.
The beautiful thing about viral marketing is that creating one popular compelling idea can lead to thousands of free quality links. If your competitor is building one link at a time and you have thousands of people spreading your ideas for you for free then you are typically going to end up ranking better.
In SEO many people create content based around linking opportunities. Many of us refer to this as Link Baiting.
8. Measuring Results
How can I tell if my SEO campaign is effective? The bottom line is what counts. Is your site generating more leads, higher quality leads, or more sales? What keywords are working? You can look at your server logs and an analytics program to track traffic trends and what keywords lead to conversion.
Outside of traffic another good sign that you are on the right track is if you see more websites asking questions or talking about you.
Search engines follow people, but lag actual market conditions. It may take search engines a while to find all the links poiting at your site and analyze how well your site should rank. Depending on how competitive your marketplace is it may take anywhere from a few weeks to a couple years to establish a strong market position. Rankings can be a moving target as at any point in time
you are marketing your business
competitors are marketing their businesses and reinvesting profits into building out their SEO strategy
search engines may change their relevancy algorithms
9. Keeping up to date
If you want to keep up with how the SEO market as a whole is changing consider using any of the following resources