Optional SEO Methods
Thursday, February 25th, 2010In some situations you may find that all recognized search engine optimization methods have been unsuccessful. You have an outstanding website, fantastic on-page optimizations, thousands of relevant backlinks and–nothing! The website is not ranking. It is not found in the first 1000 results. If the website is new then this is normal, but after a while at least homepage should be indexed and present in search results. If the level of competition is weak it should be present on top positions. This is very frustrating and there is nobody that can tell you what the hell is wrong with the website. In most cases a simple SEO trick can help you to find the contributing factor and solve the ranking problem.
First you have to check if the site is indexed. For Google you can check this in Google Webmaster Tools. If you find that it is not indexed you can ask for reconsideration. If you comply with the webmaster guidelines your site will be indexed in a week or two. But if you find that the site is indexed but not existing in search results then the reason may be identical or similar content. It is very likely that you have copied the text or some phrases from other pages. For the first check you can make use of Copyscaspe website to find any pages with similar text. If you find at least one page with duplicate text or similar phrases then you know what the most likely reason for ranking problem is. If the test is negative then there may still be comparable content which was detected by Google.
In any case the solution is very simple. For every page that is not ranked according to expectations you should create new content. This means getting rid of the old text and writing a new one. Make sure you don’t use any sentences from other pages. Try to write few sentences with your own words. If the reason for low ranking was the content you will now have the chance to return to the search results. Wait for week or two and regularly check positions. In most cases you will be able to see some major change in ranking. Repeat this procedure for all pages that do not rank well. If you see no improvement then it is very likely that there was nothing wrong with the old content. In any case, one of the best SEO methods is unique quality content. Try to reduce phrases from other pages and write your own information, review or article.